Job description

Job SummaryWe are looking for a highly collaborative and creative Digital Marketer who can develop and implement effective digital marketing strategies to promote and grow the online presence of a company as a brand. Being a Digital Marketing Executive, you will be responsible for planning, executing, and monitoring various digital marketing campaigns across multiple channels to drive brand awareness, generate leads, and increase customer engagement. Your central goal will be to help grow our organization & its sister company while increasing brand loyalty and awareness within the digital space along with driving website traffic and acquiring leads.Compensation
The compensation will depend upon the experience and caliber you possess.Industry
Information TechnologyDepartment
MarketingEducational Qualification
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
Proven work experience in digital marketing, preferably in a similar role.
Certifications in Google Ads, Google Analytics, HubSpot Inbound Marketing etc can be an added advantage.

Key Responsibilities
Strategising, planning, implementing, and monitoring our digital marketing campaigns across all digital networks.
Managing and growing a company’s social media presence on platforms such as Facebook, Instagram, and LinkedIn
Provide creative ideas for content marketing and update websites.
Creating and curating visually engaging content, such as images and videos, to be shared on social media
Evaluating important metrics that affect our website traffic, service quotas, and target audience.
Acquire insight into online marketing trends and keep strategies up-to-date
Measure ROI and KPIs
Manage and improve online content, considering SEO and Google Analytics
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Thorough understanding of web design and site structures.
Maintain effective communication with internal teams, external agencies, and stakeholders to ensure the effective execution of marketing campaigns.
Mentoring and Managing a team of SME, SEO, Graphic Designer, and Content Writers.

Key Skills Required
Strong knowledge of digital marketing channels, strategies, and tools.
Proficiency in using digital marketing platforms such as Google Ads, Facebook Business
Should have at least minimum knowledge about SEO, SMO, and Content Marketing.
Analytical mindset with the ability to interpret data and provide insights.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to work independently and collaboratively in a fast-paced environment.
Up-to-date with the latest trends and best practices in digital marketing.
Think creatively and come up with innovative ideas and approaches to stand out in a competitive digital landscape.

Benefits and Perks
5 Days working
Flexible working hours
Leadership opportunities, irrespective of number of years you have worked & your
educational
backgrounds
Exposure, training & mentorship of in-demand skill set
Transparent and open culture
Cool Infrastructure with Gaming Zone, Breakout Spaces and Pantry
Encashment of leaves
Opportunity to work with industry experts
No Dress code
Paid Leaves
Maternity / Paternity Leaves
Health Insurance




1. Medical Insurance
Medical insurance takes care of all the medical expenses and ensures that out-of-pocket
expenses are curtailed up to the Sum Insured. It ensures that you can avail yourself of
cashless treatment at a nearby hospital (which falls in the list of network hospitals),
typically covering 30 days and 60 days pre and post-hospitalization, respectively.
Cyntexa has opted for health insurance having benefits such as cashless treatment, easy
online claim processing, 25% higher sum insured, 0% copayment, No room rent
restrictions, 100% of sum insured in case of unforeseen events of death, loss of income
benefit, child education benefit, and many more. The coverage for
each individual
under this policy is up to Rs.3 Lakhs

2. Personal Accidental Insurance
A Group Personal Accident (GPA) policy is also a group insurance plan that provides
financial support for unforeseen and unexpected circumstances such as an accident,
leading to a fatal injury or disability or death resulting from an accident. The
coverage for each individual under this policy is up to Rs. 10 Lakh

• Role: Digital Marketing Executive
• Employees: 41-50