Job description

Job SummaryWe are looking for an ambitious B2B marketing specialist in Jaipur, responsible for developing and managing all aspects of our marketing strategy. As a B2B marketing specialist, you will help us to develop and manage B2B marketing programs, strategies, execution, and results. You will take care of marketing efforts for brand positioning and awareness.You will collaborate closely with the Marketing department and work towards content creation, brand building, executing the company’s B2B marketing strategy and programs, internal/external branding, lead generation, advertising/sponsorships, events such as webinars, podcasts, digital marketing to help the company in meeting its growth objectives.A B2B Marketing Specialist will be responsible to collaborate closely with the marketing department. In this role, collaboration with an array of cross-functional team members and external vendors is essential to grow the organization. Compensation
The compensation will depend upon the experience and caliber you possess.Industry
Information TechnologyDepartment
MarketingEducational Qualification
Bachelor’s degree in Marketing or a relevant field
2+ years of hands-on marketing experience in a B2B role will be preferred
Understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

Key Responsibilities
Work towards content creation, brand building, internal/external branding, lead generation, and many more in order to help the company in meeting its growth objectives.
Focusing on acquiring and retaining new customers online, through email campaigns, social media, channel marketing, analytics, PPC, and SEO.
Build strategies for targeting specific markets and consumer demographics.
Contribute towards the development of a sustainable lead generation system.
Identify and target relevant businesses to drive B2B sales and partnerships.
Build an extended team and implement an account plan to deliver maximum revenue potential.
Perform industry and competitive analysis to inform the sales process and help in positioning and creating messages consistent with the goals of the Growth and Strategy department.
Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creativity, sales, and the broader organization.
Develop and execute B2B marketing plans for international  (targetted) markets that may include PPC, email campaigns, webinars, and website updates.
Evaluate market research outcomes for improved advertising strategy.
Perform ongoing tracking and reporting on B2B marketing initiatives, and work on Cyntexa’s listing on various Business listings portals.
Create and manage Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate more qualified leads.
Helping to drive leads and online traffic with web-based activities and programs.
Create and publish content as part of a bigger digital marketing strategy, hence organizing different market campaigns to attract the target audience.
Assessing the results of marketing campaigns regularly.
Engage in open and collaborative communication with our Sales and specialist teams.
Have a thorough understanding of a company’s services and products and how they can solve the unique problems of each lead.

Key Skills Required
Strong communication skills and ability to build relationships.
B2B Marketing
Marketing Campaigns
Market Research
Knowledge of Salesforce (or any other Saas-based company) can be a plus.
Expertise in Demand Generation and Lead Conversion
Hands-on experience in PPC and Paid Campaigns
Content Creation
Self-starting and competent to work without continual supervision.
Passionate about building connections and networking.
A curious learner with a growth mindset.
Organizational and time-management skills
An enthusiastic problem solver

Benefits and Perks
5 Days working
Flexible working hours
Leadership opportunities, irrespective of number of years you have worked & your
educational
backgrounds
Exposure, training & mentorship of in-demand skill set
Transparent and open culture
Cool Infrastructure with Gaming Zone, Breakout Spaces and Pantry
Encashment of leaves
Opportunity to work with industry experts
No Dress code
Paid Leaves
Maternity / Paternity Leaves
Health Insurance




1. Medical Insurance
Medical insurance takes care of all the medical expenses and ensures that out-of-pocket
expenses are curtailed up to the Sum Insured. It ensures that you can avail yourself of
cashless treatment at a nearby hospital (which falls in the list of network hospitals),
typically covering 30 days and 60 days pre and post-hospitalization, respectively.
Cyntexa has opted for health insurance having benefits such as cashless treatment, easy
online claim processing, 25% higher sum insured, 0% copayment, No room rent
restrictions, 100% of sum insured in case of unforeseen events of death, loss of income
benefit, child education benefit, and many more. The coverage for
each individual
under this policy is up to Rs.3 Lakhs

2. Personal Accidental Insurance
A Group Personal Accident (GPA) policy is also a group insurance plan that provides
financial support for unforeseen and unexpected circumstances such as an accident,
leading to a fatal injury or disability or death resulting from an accident. The
coverage for each individual under this policy is up to Rs. 10 Lakh

• Role: B2B Marketing Specialist
• Employees: 41-50